MBA – Digital Marketing – Tejas Eduskills

MBA - Digital Marketing

Program Highlights

Degree with Skills - Work Integrated Learning program
Degree with Skills - Work Integrated Learning program
70% Hands on Learning – 30% Theory
Paid Internships from Day 1
Guaranteed placements in Leading Digital Agencies
Learn from the Industry leaders & Academics
Professional Orientation

The Digital Marketing Revolution

In the 21st century, digital marketing has become the backbone of the global economy. Businesses have recognized the pivotal role of digital channels in reaching and engaging with their target audiences. The rapid growth of the internet and the proliferation of smartphones have led to an explosion in online consumerism, making digital marketing indispensable for enterprises of all sizes. In this digital age, the marketing landscape is evolving at an unprecedented pace, requiring a highly skilled and adaptable workforce.

The Booming Industry Size

The sheer scale of the digital marketing industry in India is awe-inspiring. It encompasses a multifaceted ecosystem, including search engine optimization (SEO), social media marketing, content marketing, email marketing, pay-per-click (PPC) advertising, analytics, and more. Virtually every sector, from e-commerce to healthcare, is funneling substantial resources into digital marketing endeavors, acknowledging its efficacy in connecting with and captivating target demographics.

Current Landscape and Size: The digital marketing industry in India has witnessed exponential growth over the past decade. With over 624 million internet users and 366 million active social media users as of 2021, India presents an enormous digital audience for businesses to tap into. Consequently, digital marketing has emerged as an essential component of every company's marketing strategy. The Indian digital advertising market was valued at approximately $3.8 billion in 2021 and was expected to continue growing at a robust CAGR of over 30%.

Growth Projections: The future of digital marketing in India looks exceptionally promising. Factors such as increasing internet penetration, rising disposable incomes, and the government's Digital India initiatives are expected to drive further expansion. By 2025, the Indian digital advertising market is projected to exceed $10 billion. This growth is not limited to major cities; it extends to smaller towns and rural areas as well, making digital marketing a truly nationwide industry.

Key Players and Emerging Trends: India boasts a diverse ecosystem of digital marketing agencies, software companies, and e-commerce giants, each contributing to the industry's vibrancy. Google, Facebook, and Amazon are among the major players, alongside numerous homegrown startups and agencies. Emerging trends in the industry include influencer marketing, video content, artificial intelligence-driven advertising, and personalized customer experiences.

The Surging Demand for Digital Marketers

The digital marketing industry in India is not just thriving; it's practically insatiable in its appetite for skilled professionals. This insatiable demand has outpaced the supply of qualified talent, generating a skills chasm of considerable magnitude. The statistics, even as of 2021, painted a vivid picture of this gap, and it has only intensified since then.

Despite the industry's exponential growth, there is a substantial shortage of skilled digital marketing professionals. Employers often struggle to find talent with a deep understanding of digital marketing strategies, data analytics, SEO, content marketing, and social media management. This disparity between demand and supply underscores the pressing need for specialized digital marketing education programs that prepare students for the complexities of the industry.

Premise: India's Digital Marketing Surge

India's digital marketing landscape is a dynamic and rapidly evolving force. The industry, fueled by surging internet penetration and smartphone adoption, has witnessed explosive growth in recent years. Valued at approximately ₹539 billion in 2024, digital marketing now plays a pivotal role in the strategies of businesses across the spectrum.

The current landscape is marked by a shift towards mobile-first marketing, with social media platforms and video content dominating consumer attention. Search engine optimization (SEO), performance marketing, and influencer collaborations remain integral tactics. Additionally, innovations in artificial intelligence (AI) and machine learning are transforming how marketers target, personalize, and measure their campaigns.

Growth projections are bullish, with some estimates anticipating the industry to surpass the $160 billion mark by 2025. Emerging trends point to a future defined by:

An MBA program in digital marketing must prepare you to navigate this complex and thrilling environment. Understanding the Indian consumer, staying ahead of technological advancements, and mastering data analytics will be crucial to success in a field where innovation and agility are the watchwords

Opportunities in the Indian Digital Marketing Landscape

Rapid Expansion: The digital marketing industry in India is poised for sustained expansion. With the Indian government's ambitious Digital India initiative and the burgeoning internet access in rural regions, the growth prospects are monumental.

Skills Gap: The glaring disparity between the demand for adept digital marketers and the availability of proficient professionals presents an alluring opening for India's youth to step into the job market equipped with specialized skills.

Diverse Career Trajectories: Digital marketing is a diverse domain, accommodating a wide array of career trajectories. Graduates can venture into roles such as SEO specialists, social media managers, content marketers, data analysts, and more. This versatility makes it an appealing field for individuals with eclectic interests.

Freelancing and Entrepreneurship: The digital marketing industry offers avenues for freelancers and entrepreneurs to ply their expertise to a global clientele, making it a tantalizing prospect for those aspiring for self-reliance

An MBA with a difference - Work Integrated Learning

An MBA in Digital Marketing with Work Integrated Learning offers a unique blend of academic rigor and practical experience. This format empowers students to immediately apply classroom-learned concepts, strategies, and tools to real-world marketing challenges within their organizations. By bridging the gap between theory and practice, WIL programs accelerate skill development and provide a tangible competitive advantage in the job market.

In a rapidly evolving digital landscape, the importance of continuous learning and adaptability is paramount. A WIL program enables students to stay current with the latest trends and technologies. The scope of such a program extends far beyond core digital marketing principles. It fosters strategic thinking, data analysis, and communication skills, all of which are highly valued in a multitude of industries.

For students, this represents an opportunity to gain valuable experience, build a professional network, and potentially secure advancement within their current companies while simultaneously earning their MBA degree.

Advantage – MBA – League from the rest

Features	Work Integrated learning	Traditional Education
Learning Focus	Real World Experience + Theory	Theory Imparted in Classroom Environment
Learning Environment	In Real World Workplace	Classroom Environment
Degree	UGC + Industry Recognised	UGC Recognised
Duration	3 Years	3 Years
Knowledge Application	70% practical + 30% Theory	70% Theory + 30% Practical
Industry Readiness	Yes	No
Skill & Personality Development	Yes	No
Instructors	Industry Professionals + Academics	Academics
Assessments	Industry Professionals + Academics	Academics
Schedules	Flexible	Not Flexible
Specialization	Domain Focused	Generic Academic Program
Internships	From Day 1	No Internships Provided
Stipends	Upto Rs. 10000/- per Month	No Stipends
Industry Experience	3 years of Industry Experience Certification	No Experience at Passout
Placement	Guaranteed	No Guarantee
Curriculum	Industry Oriented	Generic
Orientation	Professional	Generic

Methodology & Structure

The program employs a blend of theoretical learning and practical application to ensure that students develop both the knowledge and skills necessary to succeed in the field of analytics and data science. Courses are taught by industry experts and experienced faculty members who bring real-world insights into the classroom. The curriculum is structured to cover a wide range of topics, including SEO, SEM - Paid Search, data visualization, and other advanced Topics.

Curriculum Design

Foundation Courses: The program begins with a solid foundation in digital marketing principles. Students cover topics such as digital marketing fundamentals, consumer behavior, and market research. These courses provide the groundwork for more advanced studies.

Advanced Specializations: As students’ progress, they can specialize in specific areas of digital marketing. These include SEO, social media marketing, pay-per-click advertising, email marketing, and content marketing. Specialization allows students to hone their skills in areas that align with their interests and career goals.

Industry-Relevant Electives: To ensure students receive the most up-to-date education, the program offers electives that reflect emerging trends in digital marketing. These electives may include courses on influencer marketing, AI-driven advertising, data analytics tools, and e-commerce strategies.

Practical real World learnings with internships: In addition to classroom instruction, students participate in Internship with practical hands on knowledge application to real-world scenarios. These internships simulate the challenges and opportunities digital marketers face daily, preparing students for the demands of the industry.

Live Projects: The capstone of the program is the completion of live projects in collaboration with Digital Industry Partner. Students work on real client projects, gaining hands-on experience and exposure to the complexities of digital marketing campaigns. This practical experience sets them apart from other job applicants and positions them as valuable assets to potential employers.

Program Outcomes

The 2-year Work Integrated Digital Marketing Program is structured to accomplish the following outcomes:

Skill Augmentation: Bestow students with pragmatic proficiencies in digital marketing, encompassing SEO, SEM, social media marketing, email marketing, analytics, and content creation.

Industry Assimilation: Assure students are industry-ready from the outset, endowed with the capability to make immediate contributions to digital marketing teams.

Stipend Procurement: Empower students to earn a stipend of around Rs. 15,000 per month through immersive on-the-job training, thus alleviating financial constraints on education.

Comprehensive Mastery: Foster an all-encompassing grasp of digital marketing concepts, strategies, and tools, prioritizing the amalgamation of theoretical knowledge and practical application.

Networking Leverage: Facilitate networking prospects with industry luminaries, expanding horizons for potential career opportunities.

On-the-Job Training (OJT) Model

A pivotal facet that sets this program apart is its pioneering approach to on-the-job training, which commences on day one. Students are immersed in the industry, working with partnering organizations for five days each week while dedicating the sixth day to blended learning in the classroom

Methodology and Structure

The on-the-job training component of the program is designed to provide students with real-world experience. It is structured as follows:

Internships: Students undergo multiple internships with Digital Marketing partners, where they work on live projects under the guidance of industry professionals.

Rotational Assignments: To gain exposure to various aspects of digital marketing, students rotate through different departments within the agency, including SEO, social media, content, and paid advertising.

Client Interaction: Students have the opportunity to interact with clients, understand their objectives, and participate in client meetings to develop a deeper understanding of the client-agency relationship.

Learning by Doing

The OJT methodology emphasizes learning by doing. Students apply the knowledge gained in the classroom to real scenarios, giving them a practical understanding of digital marketing strategies, tools, and best practices.

Real-World Challenges

Students are exposed to the challenges and complexities of the digital marketing industry. They learn to adapt to changing algorithms, analyze data to make informed decisions, and troubleshoot campaign issues. This hands-on experience prepares them for the demands of the job market.

Mentoring and Guidance

Throughout their OJT, students receive mentorship and guidance from experienced professionals at Digital Marketing partners. This mentorship not only enhances their skills but also provides valuable insights and career advice.

Assessments and Grading

Assessment methodologies transcend conventional boundaries, amalgamating traditional examinations, practical projects, and OJT evaluations to furnish a holistic view of a student's prowess. The grading system inherently values not only theoretical proficiency but also practical adeptness and adaptability to industry dynamics.

Classroom Assessments: Regular quizzes, assignments, and tests assess students' understanding of theoretical concepts.

Practical Assignments: Students complete real-world assignments that mirror industry challenges, allowing them to apply their knowledge.

Project Evaluation: The performance of students on live projects is a significant component of their assessment. This includes the successful execution of digital marketing campaigns, data analysis, and client satisfaction.

Examinations

In addition to continuous assessment, students take regular examinations to gauge their theoretical knowledge. These examinations cover the core concepts of digital marketing and ensure that students have a strong theoretical foundation.

Industry Feedback

Digital marketing Partners would provide feedback on students' performance during their OJT. This feedback is valuable in assessing students' practical skills and areas for improvement. It also helps tailor the curriculum to better meet industry expectations.

Year 1: Foundational Proficiency and Specialization

Semester 1

Introduction to Digital Marketing Landscape: A comprehensive overview of the digital marketing ecosystem, including its history, trends, and significance in today’s business landscape.
Unveiling the Art of SEO and Content Marketing** – Deep dive into the intricacies of search engine optimization (SEO) and the art of crafting compelling content to engage audiences

Semester 2

Crafting a Presence through Social Media and Paid Advertising** – Exploration of social media marketing strategies and paid advertising campaigns on platforms like Facebook, Instagram, and Google Ads.
Harnessing the Potential of Email Marketing, Analytics, and Reporting** – Mastering the art of email marketing, data analytics, and reporting to measure the effectiveness of digital marketing campaigns.

Year 2: Advanced Specialization and Seamless OJT Integration

Semester 3

Mastering Advanced SEO and SEM Strategies** – In-depth study of advanced SEO techniques and search engine marketing (SEM) strategies, including pay-per-click advertising.
Excelling in Advanced Social Media Engagement and PPC Campaigns** – Advanced social media strategies and pay-per-click (PPC) campaign optimization for maximum ROI.

Semester 4

Elevating Email Marketing Proficiency and Embracing Marketing Automation** – Advanced email marketing techniques and marketing automation to streamline digital marketing efforts.
Delving Deep into Data Analytics and Culminating with a Capstone Project** – Advanced data analytics, including predictive analytics, and a capstone project to apply all learned skills in a real-world scenario.

Program Outcomes

Holistic Skill Development: The Work-Integrated Digital Marketing Program aims to develop well-rounded professionals with expertise in various facets of digital marketing. Graduates will be proficient in areas such as search engine optimization (SEO), social media marketing, content creation, data analytics, and digital advertising. This comprehensive skill set ensures that they can excel in any digital marketing role.

Industry-Relevant Expertise: The curriculum is carefully crafted to include the latest industry trends and technologies. Through a combination of classroom learning and practical projects during internships, students gain in-depth knowledge of digital marketing tools and platforms.

They learn to adapt to evolving algorithms and consumer behaviors, a crucial skill in the dynamic world of digital marketing.

Professionalism and Soft Skills: In addition to technical skills, the program places significant emphasis on soft skills and professionalism. Graduates will be adept at communication, teamwork, problem-solving, and time management. These skills are vital for success in the workplace and for building strong client relationships in the digital marketing industry.

Career Advancement: Upon completing the program, students will have a clear path to career advancement. Whether they choose to work for established digital marketing agencies, start their own ventures, or join marketing teams within corporations, they will have the skills and knowledge needed to excel. Furthermore, the program's industry connections can facilitate networking and job placement opportunities.

Benefits to Students

Hands-On Practical Exposure: Immersion in real-world digital marketing projects from day one, nurturing practical competencies.
Financial Empowerment: The opportunity to earn a stipend of Rs. 15,000 per month alleviates financial barriers to education.
Recognized Industry Credentials: Attainment of industry-acknowledged certifications upon program completion amplifies employability prospects.
Holistic Expertise: Cultivation of a well-rounded skill set encompassing the multifaceted facets of digital marketing.
Preparedness for the Workforce: Graduation equips students to enter the job market as fully-prepared professionals, armed with profound insights into industry dynamics and practices.
Experience while learning: Students gain immense real world experience while completing their program
Comprehensive Skill Set: Graduates of the program emerge with a comprehensive skill set that covers the entire spectrum of digital marketing. This knowledge equips them to take on diverse roles within the industry and adapt to changing market dynamics.
Enhanced Employability: The combination of a rigorous curriculum, practical experience, and industry connections enhances students' employability. They are not just job seekers; they are job-ready professionals sought after by top employers in the field.
Career Pathways: Graduates have various career pathways to choose from. They can become digital marketing specialists, content creators, SEO analysts, social media managers, or even start their own digital marketing agencies. The program's flexibility allows them to pursue their passions and interests.

Program Fee:

₹ 2,10,000

Duration:

2 years (4 semesters)

Program Starts:

15th September, 2024

Degree From:

Centurion University

MBA – Digital Marketing